EduTravel for Credit

Edutravel for credit is a tour provider founded on the concept of experiential learning.

In partnership with Ontario public school boards and private schools, their innovative program provides students with the opportunity to travel locally and internationally while earning a wide variety of Ontario secondary school credits.

The Challenge


The current website is fun and informative, however, the flow and navigation are complicated and contain too many steps and variances.

Some of the reasons behind this:

  1. Unintuitive menu navigation
  2. Hidden essential elements
  3. Limited search options


Redesign EduTravel for Credit website and create a better experience for the core user by simplifying the content hierarchy, navigation flow and item accessibility.

All this while reflecting the aesthetics and philosophies of their consumers and ultimately increasing the customer conversion rate and overall online bookings — specifically creating a new Menu system; A Home, About, Programs and Course page.

The Design process

Ed Ishida_ux dsign process


We have conducted extensive research, analyzing the current website's performance in all aspects, the target market's needs and wants, competitors and the latest market and design trends.

Ed Ishida_ux design ressearch_edutravel for credit
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After analyzing the data collected during our research, we clusterized the profiles into two main personas:

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After mapping the needs and the structure of the pages, we drew several versions of the pages and tested it to validate our ideas.




To observe if the website assists the user in gaining more knowledge about specific programs. 


You heard about the Biology in Fiji program from a friend and want to find out more about it.  Go to the EduTravel website and search for Biology in Fiji.


Easy to find program info via multiple paths such as the Home page, Top menu bar and Program pages. Good presentation and organization of essential information



Discover if the website properly informs the user about EduTravel, their objectives and learning structure.


Explore the website with the goal of learning more about EduTravel


Easy to find the About page
Important information displayed clearly
Got a good feeling of the organization and how they work.

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Current website

Ed Ishida_ux design_edutravel for credit_current website

New website

Ed Ishida_ux design_edutravel for credit_new website

Home page desktop navigation

Mobile version

tools used in this project


Google Forms
Microsoft Excel
Google Analytics
Accessibility Checker
Website Grader


Pen & Paper
Adobe Illustrator
Adobe Photoshop



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©2019 | Designed by Ed Ishida