Coffee Potluck - Capps for Cocks & Coochies

Capps4CocksNCoochies_facebook page_v6

Coffee Potluck is an independent non-profit organization of friends united by one passion, the love for specialty coffee and the desire to build a sustainable community around it in Canada.

"Capps for Cocks and Coochies" was a latte art informal competition where two participants at a time had to design a latte art with a phallic theme and 3 judges choose the best design. You can check more info about the event here.

As a volunteer and member of the board in Vancouver, I was responsible for the UX Strategy, Graphic Design and Digital Marketing strategies, managing social media channels, the website, and e-ticketing,

The challenge

Organize a fun event to gather the community of coffee professionals and aficionados of Vancouver, raising awareness of Prostate Cancer.

The design

We have made a photoshoot session and decided to use the photo below as the main communication piece.

picture1

The Poster

Capps-for-Cocks-and-Coochies_poster

I designed a poster, that was printed and distributed in strategic points of the city. Wherever the coffee community of Vancouver was found, the poster was there.

CoffeePotluck_Capps-for-cocks-and-coochies_2

Digital Marketing

I've planned and managed a complete digital marketing campaign, boosting Facebook, Instagram and Google Ads, and building all the assets needed.

Facebook Page

Screen Shot 2016-10-31 at 1.35.26 AM

Facebook Event's Page

Screen Shot 2016-10-31 at 1.35.56 AM

Eventbrite

Screen Shot 2016-10-31 at 1.36.57 AM

Tools used in this project

RESEARCH

Google Forms
Microsoft Excel
Mailchimp
Google Analytics

DESIGN

Pen & Paper
Adobe Illustrator
Adobe Photoshop
Adobe InDesign

PROJECT MANAGEMENT

Scrum
BaseCamp
Mind map
Hootsuite

other projects...

HoodHub by JM SecurityMobile App | UX/UI Design

EduTravel for CreditWebsite |UX Design

1000 Towns of CanadaWebsite | UX Design

Coffee Potluck - Capps for Cocks and CoochiesDigital Marketing, Graphic Design

Honda CentreWebsite | UX/UI Design

Top Gear MotorsportsUX/UI Design, Digital Marketing, Graphic Design, 3D Print

©2019 | Designed by Ed Ishida