1000 Towns of Canada

1000 Towns of Canada is a startup with a noble mission of advertising small towns* across Canada, helping them to get a voice out to new tourists, generating more revenue and financial sustainability for small communities while preserving their local culture and society.

* towns are cities with less than 30,000 inhabitants and Canada has almost 1000 communities with this profile

The Brief

Our client is a Startup with a minimal budget that needs a new website and is open to suggestions on a possible rebranding and new technologies.

According to the Project Scope discussed with the client in our first meeting, our challenge was to redesign their Main page and a template of a Town Page as well as a possible new logo in two weeks.

Our final package had all the deliverables needed to implement the project.

Their current website runs over Wordpress, but the company is opened to new suggestions on technology if necessary.

The Team

RED Academy_1000 towns of Canada_team

Lily Li (UX Designer), Tanya (UX Designer), Sahil Lungani (UI Designer) & Ed Ishida (UX Designer)

Research

The research phase of the project had two fronts:

1. A snapshot of the existing website, analyzing their Google Analytics data to validate their visitor's profile, technology and standards to be used.

Analyze information in regards to the overall performance of the website, SEO, server and accessibility.

2. Conduct in-depth research on the target market validating the personas and design rationales.

The research was made using Online Survey systems as well as in-person and phone interviews.

 

"Travellers are needed, return clients in the community are so valuable."

A citizen from Whitchurch-Stouffville

Current website

1000-towns-of-canada_current-website_optimized
1000-towns-of-canada-website-grader
1000-towns-of-canada-wave-checker

Target Market (surveys & interviews)

1000-towns-of-canada_research1
1000-towns-of-canada_research2
1000-towns-of-canada_research3

Planning

Persona / User Story / Scenario

1000+town+persona

Design

Design concepts

Inception sheet

1000+towns+inception+sheet

Mood board

1000+towns+mood+board

Style tile

1000+town+style+tile

Pen & Paper Lo-fis

1000-towns-of-canada_lo-fi_optimized

Mid-fis & Hi-fis designed in Sketch & Prototyped with Invision App

1000-towns-of-canada_prototype_invisionapp
1000-towns-of-canada_mid-fis

Animation made using Principle App

animation of 1000 towns of canada website made using Principle app

New website

1000+towns+home+page

Tools used in this project

RESEARCH

Google Forms
Microsoft Excel
Mailchimp
Google Analytics
Accessibility Checker
Website Grader

DESIGN

Pen & Paper
Sketch
Invision App
Illustrator
Photoshop
Principle

PROJECT MANAGEMENT

Scrum
Trello
Miro
Mind map

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©2019 | Designed by Ed Ishida