Honda Centre

Founded in 1965, the first Honda Motorcycle dealer of Canada is not only a family business but it is also a big family for employees, customers and the motorcycle community of Canada.

The challenge

Honda Centre is currently the oldest Honda Motorcycle Dealer in Canada.

Driven by the passion for motorcycles, it is a family business that has faced many challenges over the years and survived all of them.

One of the challenges of the new era was to update their online presence,  keeping the company's culture and alignment with Honda Canada while being on top of the latest design trends and technologies.

Honda Centre has many completely different target markets, as they sell and service almost every single product made by Honda since 1965. From power generators, lawnmowers and snowblowers to motorcycles, ATVs, Side by Sides, and Outboards and water pressurizers.

Their main target market is motorcycle sales, but this project should also serve various personas, from homeowners that want to buy and service lawnmowers or snowblowers to adventurous riders that want to buy an ATV to hunt in their cabin, communicating the quality and trust built by the dealership and Honda Canada.

Artboard 3
Artboard 4
Artboard 5
edishida_honda-centre_2016

Previous website

honda-centre_screenshot

New website

Honda-Centre_website

Tools used in this project

RESEARCH & TESTS

Google Forms
Microsoft Excel
Mailchimp
Google Analytics
Accessibility Checker
Website Grader
Otter

DESIGN

Pen & Paper
Adobe XD
Adobe Illustrator
Adobe Photoshop
Principle

PROJECT MANAGEMENT

Scrum
Trello
Mind map

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©2019 | Designed by Ed Ishida